Monsoon & Accessorize

retail & visual training

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_ Store engagement sessions.

_ Roadshow.

_ Visual Academy - UK & international markets.

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Monsoon & Accessorize

the visual book

The brief was to produce a ‘Visual Book’ to serve as a reference and training tool for both the Monsoon and Accessorize brands.
To establish the brand standards and create the imagery needed for the 150 page manual our team worked hand in glove with head office and store teams to set up, photograph and document the brand VM and retail standards to be delivered across the UK and International store network.

Split into 12 sections, content included;

_ Brand overview.

_ Principles for windows, layout, product presentation, graphics and standards.

_ Shop fit & equipment.

_ Measurement.

Monsoon & Accessorize

visual guidelines

The new seasonal guideline templates were created to work in synergy and support the launch of the visual book.

The brand internal communications team were trained on how to use and manage the tool and process on an ongoing basis.

_ Redesign template

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