Lee Jeans Europe
visual principles development & store set up
To develop new and improved VM solutions to be applied across all Lee store formats utilising existing equipment (where possible) plus proposing new components where required. This multi-faceted project involved the following activities:
_ Visual audit and competitor benchmarking.
_ Design of new equipment and development of new principles including;
layout, equipment usage, presentation and communication principles.
_ Development of VM principles documents.
_ Coaching of store teams.
_Practical VM support across European markets.
Devised to showcase the 4 Lee shirt styles, The Lee Shirt Bar delivered instant product recognition making the shopping journey easier & quicker in the process.
Commercially, incremental sales were driven by customers being able to view the full range at a glance.
A new, visually transformed, commercially optimised store in the making …
Lee Jeans Europe
visual principles development - concession stores
Following a successful rollout of new solutions across owned & operated stores we were asked by the brand leadership team to repeat the process, this time with a focus on the concession store model.
The project included;
_ Visual audit - 10 stores across Italy & Spain
_ Design of new equipment and development of new principles including;
layout, equipment usage, presentation and communication principles.
_Providing visual resource across European markets.
