Amsterdam & Rotterdam
Back to one of our favourite cities to conduct brand research for one of our premium denim clients however whilst we were there we took the opportunity to take in the sights ..... as you do!
In store CKS Friday nailed it with their innovative postcard wall, allowing key looks to be shown on feature walls and as well as floor fixtures, postcards are cleverly reused allowing looks to be instantly changed and updated too.
Street art and creativity added colour to the city backdrops, picked up by DSquared who splashed their new stores imninent arrival with a Manga inspired wrap. Whilst Scotch and Soda lit up the streets with their 'pimped up' Amsterdam tram.