Arket Regent St Launch

August 2017

Arket, the new brand from the H&M brand stable, launched its first flagship store on the site of the old Banana Republic store on Regent St today with a pared back simplicity and elegance you just have to applaud. 

The store design has been purposely designed to make the product the hero, spaces that don't need to be filled are left open and ranges are precision displayed ... everything has its place.

And so starts the era of the light grey retail space ... bottom line is we approve.

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