Upon completion of a client project the TWO team hit the shops to sample what the 'capital of fashion' had to offer - first stop, Marais.
The Le BHV Marais department store was a lesson in how to display product creatively across all product categories whilst the new Uniqlo store was simply magnificent. The building, a restored salvage factory has been transformed into an amazing, airy retail space. Visual interest is created through a combination of critical mass product merchandising, impeccable standards and mannequins (syncronised to rotate at the same speed at high level). All of which make this store a must visit on any trip to Paris.
Replay was cool, ... as were the skeletons! Check out the lady skeleton's shoes, it's so wrong its right!