Monsoon Accessorize

retail & visual training

The brief was to create commercially driven, fully integrated brand & vm learning solutions. The solutions were designed to work across Head Office, Field & Store teams for VM & Retail. After spending time getting to know both brands, its people and aspirations we created a suite of learning sessions to meet the requirements of existing and new team members across UK, France, Germany, Nordics and UAE markets.

We designed and facilitated memorable interactive learning sessions including;

_ Development & facilitation of Retail Roadshows.

_ Creation of in-store team engagement sessions.

_ Design & roll out of Visual Academy - UK & international markets.

_ Facilitation of elevated VM Team sessions.

_Creation of support tools to ensure learning longevity.

Monsoon Accessorize

the visual book

The brief was to produce a ‘Visual Book’ to serve as a reference and training tool for both the Monsoon and Accessorize brands.
To establish the brand standards and create the imagery needed for the 150 page manual our team worked hand in glove with head office and store teams to set up, photograph and document the brand VM and retail standards to be delivered across the UK and International store network.

Split into 12 sections, content included;

_ Brand overview.

_ Principles for windows, layout, product presentation, graphics and standards.

_ Shop fit & equipment.

_ Measurement.

Monsoon Accessorize

visual guidelines

New seasonal guideline templates were created to work in synergy and support the launch of The Visual Book. Once designed and trialled we trained the internal communications team on how to use the tool and manage the process ongoing.

The brand internal communications team were trained on how to use and manage the tool and process on an ongoing basis.

_ Redesigned all seasonal & promotional templates for Monsoon & Accessorize to simplify usage for store teams.

_ Trialled the templates to ensure they met requirements.

_ Simplified the process and reduced time spent creating & interpreting the information.