Puma

vm partner

Providing skilled resource for all new openings planned for Sports Direct stores.

In addition, to supply experienced Visual Merchandisers to seasonally refresh the stores nationwide to improve product presentation and standards. 

_ Project manage skilled agency resource.

_ National coverage.

_ Store reporting.

_ Feedback improvement opportunities.

Puma

Manual & Guideline Development

Interpreting the global Puma brand design DNA the TWO team produced new user-friendly communication tools including a visual manual & guideline documents. The key aim was to elevate the existing brand communication tools aligning them with those provided by other external Brands for Sports Direct International stores.  

Acknowledging the commercial pressures within this retail environment the tool needed to quickly & concisely communicate Puma VM principles and standards. 

Content included: layout, equipment use & placement, product presentation, POS, displays and standards.