mamas & papas

visual principles development & store set ups

The brief was to take the new concept store design and turn it into a commercial retail reality. We were asked to develop elevated VM solutions to complement the concept and successfully reflect the more aspirational brand direction.

Project included;
_ Window design + interior enhancements.

_ Development of new principles for each product category.

_ Development of VM principle document and seasonal guidelines.

_ Practical visual specialist resource to support store set ups.

_ Coaching of store teams.

_VM KPI measurement.

mamas & papas

window design / in-store enhancements

Tasked with creating a window scheme that worked seamlessly with the ‘soft & airy’ store design intent, our team created a light window space, infused with hanging origami paper birds.
In-store enhancements were installed at high level working in conjunction with the projection cloud frieze, to add a sense of movement.

_ Window design options

_ Interior visual enhancements design

_ Sourcing and installation of window and interior enhancements

mamas & papas

Training

Each time the brand have significantly moved their visual strategy forward we’ve been asked to support the engagement and training of retail & VM teams. Ensuring all customer facing teams received the tools and training to maintain brand standards.

Our many projects with the brand have included;
_ Development of VM field structure, roles, responsibilities & job descriptions.

_ Creation of visual specialists assessment, induction & academy training programme.

_ Development of hard copy training modules.

_ Design of online vm training for store teams.

_ Development of new style seasonal & promotional guideline templates.